“At that point, I started saying if we wanted to do well in the U.S., we needed our own showroom,” says Romano.Īs Rimadesio started shopping around for a location, it was confronted by the all-too-familiar sky-high price tags of the Manhattan real estate market. So Rimadesio began scaling its North American distribution network through multiline showrooms, growing from one dealer, to two, to 20. “In the United States, if you want to do something good, you have to do it here,” he tells Business of Home. But Romano believed that if the company were to really take off, he would need to establish himself more permanently in America. But it’s only in the past month that the company has finally been able to bring that dream to fruition with a shining new flagship store in New York’s NoMad district.įor years, Rimadesio’s business model in the States consisted of just one independent rep, Andrea Romano, based in Europe and shuttling back and forth about four times a year to grow the U.S. Giussano, Italy–based home furnishings brand Rimadesio had been toying with the idea of a U.S. Showroom spotlight: Rimadesio debuts a North American flagship In our monthly roundup, Business of Home gathers all the expansions and openings to have on your radar.
With summer a mere week away, new showrooms are popping up just about everywhere.
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